GENEVO AMERICA
North Fort Myers, FL — April 13, 2026 — GENEVO America, the North American division of GENEVO s.r.o., today announced its official launch in the United States, introducing portable and custom-installed radar detectors. Built on a foundation of European innovation and engineering excellence, GENEVO products are designed for real-world radar detection, false alert filtering and GPS camera alerts.
"GENEVO America represents a new era in driver awareness technology," said Ray Woolf, CEO of GENEVO America. "We're not here to follow the market — we're here to redefine it. Our focus is on delivering reliable, intelligently engineered radar detection systems built for real-world driving, while building a dealer network that creates long-term value for our partners."
GENEVO America enters the U.S. market with a focused suite of high-performance solutions:
- GENEVO MAX — portable radar detector
- GENEVO PRO II & PRO II DUO — custom-installed systems
The lineup detects K and Ka band radar and photo enforcement radar such as MultaRadar CD/CT and Gatso RT3/RT4, used in parts of Canada and in some US cities.
Rather than pursuing a mass-market approach, GENEVO America is executing a dealer-first strategy, prioritizing partnerships with:
- Specialty 12V retailers
- Performance shops
- Premium automotive integrators
This strategy is designed to maintain pricing integrity through disciplined MAP enforcement, ensure consistent product availability, and create strong margins for partners aligned with the brand's long-term growth.
GENEVO systems are specifically engineered for the evolving U.S. driving environment, addressing:
- Advanced Ka-band radar threats
- MRCD/MRCT and photo radar systems
- Fixed speed and red-light cameras (GPS database)
With continuous firmware updates and region-specific optimization, GENEVO keeps its detectors up to date for US and Canadian roads.
GENEVO s.r.o. leadership emphasized the strategic importance of this expansion, noting that the launch of GENEVO America represents a major step in the company's global growth. The move brings GENEVO's proven European technology into one of the world's most competitive automotive markets, supported by a dedicated U.S. team focused on execution, technical expertise, and long-term partner success.
GENEVO America combines European engineering with U.S.-based execution, delivering:
- Comprehensive dealer training and onboarding
- Continuous software and firmware updates
- Marketing and sales enablement tools designed to accelerate partner growth
About GENEVO America
GENEVO America is the North American division of GENEVO s.r.o., a Czech developer and manufacturer of radar detection systems. Focused on innovation, precision and performance, GENEVO develops radar detectors for real-world detection on everyday drives.
Meet the GENEVO Europe Team
GENEVO PRO II
GENEVO PRO II is a custom-installed radar detector with an HDM+ antenna behind the front bumper and a removable magnetic color OLED display. It detects K and Ka band radar and provides GPS camera alerts for the US and Canada. Firmware and database updates are free for life, with no subscription.Find out more
GENEVO MAX
GENEVO MAX is a portable radar detector with US firmware and a GPS database of fixed speed and red-light cameras for the US and Canada. It detects K and Ka band radar, plus MultaRadar CD/CT and Gatso photo enforcement radar used in parts of Canada and in some US cities. Its false alert filtering is tuned for everyday driving. Firmware and database updates are free for life, with no subscription.
Find out more